Careers Website: Upwork

Renovation of careers site on the HubSpot platform (CMS and Marketing Pro). Creation and launch of blog, automated "new job" alerts, and marketing automation to engage prospects and candidates.

Brand: Upwork

Roles: Content Strategy and Curation, Marketing Automation Strategy and Implementation

URL: https://careers.upwork.com/

Timeframe: 2020 and ongoing

Homepage — Before and After