Renovation of WordPress lead-gen site, creation and launch of HubSpot marketing automation program for a boutique, strategic information management consulting firm.

Brand: Doculabs

Roles: Content Strategy and Curation, Marketing Automation Strategy and Implementation

URL: https://www.doculabs.com/

Timeframe: 2018 and ongoing

Homepage — Before and After

Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, consultants and outside vendors that execute the strategies. Lead writer and editor for corporate website content and advertisements. Project management for re-bran...

Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation.

Brand: PhoneTree

Roles: Project Manager. Lead Copywriter
Information Architecture: David Millsaps
Development & Design: 336 Creative
Art Direction & Image Curation: Erin Wheeler

Marketing site for a child abuse prevention organization to generate awareness and promote participation in preventive services.

Brand: Exchange Family Center

Roles: Strategist, Information Architect, Project Manager, Content Curation, Copy Editing

URL: https://www.exchangefamilycenter.org/

Timeframe: Summer/Fall 2016

Homepage — Before and After

High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication software. Video originally posted to both Vimeo and YouTube platforms.

Brand: PhoneTree - the Original Automated Calling Brand

Roles: Producer and Editor

URL:  https://vimeo.com/133052739

Timeframe: Summer 2015

Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.

Brand: Stockton Folk Dance Camp

Roles: Project Manager, Strategist, Information Architect, Content Curation

Platform: SquareSpace (customized) 

URL: http://www.folkdancecamp.org/

Time...

Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project.

Brand: Cross Company

Role: Project Manager

Design: Wendy Lam

Information Architecture: David Millsaps

URL: shopcross.com/

Timeframe: Fall 2012 - Summer 2014

In-bound marketing publication created to divert certain prospects out of the sales funnel. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

Timeframe: Summer 2014

Solely responsible for the public relations campaigns for this annual regional Earth Day Fair from 2006 - 2009. In 2013 and 2014 led public relations as a Kilpatrick Design (sponsor) staff member with team support. Publicity was generated in print and web news, television, and radio.

Radio news spot 1
Radio news spot 2

Brand: Piedmont Environmental Alliance
Role: Public Relations Specialist

Timeframe: Multiple years

In-bound marketing publication written as a tool to empower marketing professionals to ask for sufficient budget to build a robust custom website. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

Timeframe: July 2014

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Tel: 336-496-2952

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