Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, consultants and outside vendors that execute the strategies. Lead writer and editor for corporate website content and advertisements. Project management for re-bran...
Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation.
Roles: Project Manager. Lead Copywriter
Information Architecture: David Millsaps
Development & Design: 336 Creative
Art Direction & Image Curation: Erin Wheeler
High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication software. Video originally posted to both Vimeo and YouTube platforms.
Brand: PhoneTree - the Original Automated Calling Brand
Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.
Brand: Stockton Folk Dance Camp
Roles: Project Manager, Strategist, Information Architect, Content Curation
Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project.
Solely responsible for the public relations campaigns for this annual regional Earth Day Fair from 2006 - 2009. In 2013 and 2014 led public relations as a Kilpatrick Design (sponsor) staff member with team support. Publicity was generated in print and web news, television, and radio.