Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, consultants and outside vendors that execute the strategies. Lead writer and editor for corporate website content and advertisements. Project management for re-bran...
Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation.
Brand: PhoneTree
Roles: Project Manager. Lead Copywriter
Information Architecture: David Millsaps
Development & Design: 336 Creative
Art Direction & Image Curation: Erin Wheeler
Marketing site for a child abuse prevention organization to generate awareness and promote participation in preventive services.
Brand: Exchange Family Center
Roles: Strategist, Information Architect, Project Manager, Content Curation, Copy Editing
URL: https://www.exchangefamilycenter.org/
Timeframe: Summer/Fall 2016
Homepage — Before and After
High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication software. Video originally posted to both Vimeo and YouTube platforms.
Brand: PhoneTree - the Original Automated Calling Brand
Roles: Producer and Editor
URL: https://vimeo.com/133052739
Timeframe: Summer 2015
Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.
Brand: Stockton Folk Dance Camp
Roles: Project Manager, Strategist, Information Architect, Content Curation
Platform: SquareSpace (customized)
URL: http://www.folkdancecamp.org/
Time...
Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project.
Brand: Cross Company
Role: Project Manager
Design: Wendy Lam
Information Architecture: David Millsaps
URL: shopcross.com/
Timeframe: Fall 2012 - Summer 2014
In-bound marketing publication created to divert certain prospects out of the sales funnel. Contact me for a copy of the publication.
Brand: Kilpatrick Design
Roles: Marketing Strategist, Copywriter
Design: Wendy Lam
Timeframe: Summer 2014
Solely responsible for the public relations campaigns for this annual regional Earth Day Fair from 2006 - 2009. In 2013 and 2014 led public relations as a Kilpatrick Design (sponsor) staff member with team support. Publicity was generated in print and web news, television, and radio.
Radio news spot 1
Radio news spot 2
Brand: Piedmont Environmental Alliance
Role: Public Relations Specialist
Timeframe: Multiple years
In-bound marketing publication written as a tool to empower marketing professionals to ask for sufficient budget to build a robust custom website. Contact me for a copy of the publication.
Brand: Kilpatrick Design
Roles: Marketing Strategist, Copywriter
Design: Wendy Lam
Timeframe: July 2014
Blog post to educate clients and potential clients about one of the most critical factors for success on the web — never losing focus on the prospects' and clients' needs, no matter where they are in the buying cycle.
Brand: Kilpatrick Design
Roles: Marketing Strategist, Copywriter
URL: kilpatrickdesign.com/blog/66/one-thing-will-make-your-website-work
Timeframe: July 2014