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March 24, 2020

Renovation of WordPress lead-gen site, creation and launch of HubSpot marketing automation program for a boutique, strategic information management consulting firm.

Brand: Doculabs

Roles: Content Strategy and Curation, Marketing Automation Strategy and Implementatio...

July 8, 2017

Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, con...

November 14, 2016

Marketing site for a child abuse prevention organization to generate awareness and promote participation in preventive services.

Brand: Exchange Family Center

Roles: Strategist, Information Architect, Project Manager, Content Curation, Copy Editing

URL: https://www.exchan...

April 20, 2015

Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.

Brand: Stockton Fo...

August 6, 2014

In-bound marketing publication created to divert certain prospects out of the sales funnel. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

Timeframe: Summer 2014

July 25, 2014

In-bound marketing publication written as a tool to empower marketing professionals to ask for sufficient budget to build a robust custom website. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

T...

July 16, 2014

Blog post to educate clients and potential clients about one of the most critical factors for success on the web — never losing focus on the prospects' and clients' needs, no matter where they are in the buying cycle.

Brand: Kilpatrick Design

Roles: Marketing Strategist,...

July 5, 2014

Created communication plan and advertising concept, developed talking points for leaders, wrote copy for new organizational brochure, managed development of marketing toolkit items including various brochures, an email template, flyers, signage and more.

Timeframe: 2014
...

May 24, 2014

Served as Strategic Communications Specialist and Project Manager (vendor-side) for large federally funded regional community development project. Deliverables included a custom website, public relations for project and special events, (writing, pitching, various media...

May 14, 2014

In-bound marketing publication written to provide guidance to prospective customers, and to lead them down the path of viewing Kilpatrick Design as the ideal digital marketing partner. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing St...

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