Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, con...
Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.
Blog post to educate clients and potential clients about one of the most critical factors for success on the web — never losing focus on the prospects' and clients' needs, no matter where they are in the buying cycle.
Created communication plan and advertising concept, developed talking points for leaders, wrote copy for new organizational brochure, managed development of marketing toolkit items including various brochures, an email template, flyers, signage and more.