I am a customer-focused brand champion, bridging the gap between a brand and its customers by engineering experiences that live up to customer expectations.
April 18, 2014
Blog post presenting best practices for clients who generate their own web copy.
Brand: Kilpatrick Design
Roles: Marketing Strategist, Copywriter
Date: Spring 2014
April 20, 2013
Managed the custom website project for this large nonprofit organization. Unique communications considerations were involved given the sensitive nature of organ donation.
Brand: Carolina Donor Services
Role: Project Manager
Design: Wendy Lam
April 13, 2013
Managed the custom website project and digital marketing account for one of the largest foundations in North Carolina.
Brand: Z. Smith Reynolds Foundation
Roles: Project Manager, Account Manager
Timeframe: Spring 2013
August 1, 2007
Wrote article discussing the importance of the Green market for businesses, and how to break into the LOHAS consumer segment (Lifestyles of Health and Sustainability).
Role: Guest Writer
Date: August 2007
July 6, 2007
Marketing plan and public relations to promote Forever These Lands, a book produced by Piedmont Land Conservancy. Multiple media placements were procured and the sales target was achieved. You can listen to radio coverage here.
Brand: Piedmont Land Conservancy
April 11, 2007
Generated press coverage for gardener in Winston-Salem Monthly lifestyle magazine.
Brand: Echo Gardening
Role: Public Relations Specialist
Lead-Gen Website: Doculabs
March 24, 2020
A Culture of "Yes" is a Culture of Death
July 26, 2017
Digital Marketing Strategy & Project Management: PhoneTree
July 8, 2017
Custom Website: PhoneTree
July 4, 2017
Nonprofit Website: Exchange Family Center
November 14, 2016
UX and Brand Belong Together
March 11, 2016
Working With a Web Design Firm to Plan Your Website
October 25, 2015
Product Overview Video
August 31, 2015
Dance Camp Website
April 20, 2015
Dysfunctional Content Leads to Poor User Experience
April 13, 2015