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September 3, 2014

Ability to navigate through various levels of content is a critical success factor for any site, but particularly for marketing focused sites. The navigation bar has a number of purposes:

  • The navigation bar gives visitors — your prospects — an overview of the conten...

August 18, 2014

Digital technology has changed the communication landscape.

When I started studying communications in undergraduate school I lived in an academic Utopia, where as long as my communication was artfully crafted, anyone who encountered it would listen and believe...

August 11, 2014

Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project.

Brand: Cross Company

Role: Project Manager

Design: Wend...

August 6, 2014

In-bound marketing publication created to divert certain prospects out of the sales funnel. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

Timeframe: Summer 2014

August 2, 2014

Solely responsible for the public relations campaigns for this annual regional Earth Day Fair from 2006 - 2009. In 2013 and 2014 led public relations as a Kilpatrick Design (sponsor) staff member with team support. Publicity was generated in print and web news, televis...

July 25, 2014

In-bound marketing publication written as a tool to empower marketing professionals to ask for sufficient budget to build a robust custom website. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing Strategist, Copywriter

Design: Wendy Lam

T...

July 16, 2014

Blog post to educate clients and potential clients about one of the most critical factors for success on the web — never losing focus on the prospects' and clients' needs, no matter where they are in the buying cycle.

Brand: Kilpatrick Design

Roles: Marketing Strategist,...

July 5, 2014

Created communication plan and advertising concept, developed talking points for leaders, wrote copy for new organizational brochure, managed development of marketing toolkit items including various brochures, an email template, flyers, signage and more.

Timeframe: 2014
...

May 24, 2014

Served as Strategic Communications Specialist and Project Manager (vendor-side) for large federally funded regional community development project. Deliverables included a custom website, public relations for project and special events, (writing, pitching, various media...

May 14, 2014

In-bound marketing publication written to provide guidance to prospective customers, and to lead them down the path of viewing Kilpatrick Design as the ideal digital marketing partner. Contact me for a copy of the publication.

Brand: Kilpatrick Design

Roles: Marketing St...

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