Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, con...
Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation.
High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication software. Video originally posted to both Vimeo and YouTube platforms.
Brand: PhoneTree - the Original Automated Calling Brand
Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.
Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project.