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July 26, 2017

One of the funny things about kids is they tend to say exactly what they think. It's no wonder that Walt Disney’s Thumper had to warn “If you can’t say somethin’ nice, don’t say nothin’ at all.” But as adults, we can carry this principle too far – particularly at work....

March 11, 2016

It’s not uncommon for brand advocates within marketing teams or agencies to butt heads with user experience teams. A typical conflict scenario involves the marketing team insisting on use of visual language, copy, or product behaviors that support the company’s brand p...

October 25, 2015

One of the best pieces of advice I can offer a company that is about to hire a web design firm is don’t try to plan the site yourself. While you probably have ideas of what your dream website should be, these ideas aren’t informed by usability research, or grounded in...

April 13, 2015

Recently after completing an online authorization form the vendor invited me to participate in a survey about how well the process worked. The process of completing the authorization was quick and flawless. But then came the survey. The questions were on a point scale...

September 3, 2014

Ability to navigate through various levels of content is a critical success factor for any site, but particularly for marketing focused sites. The navigation bar has a number of purposes:

  • The navigation bar gives visitors — your prospects — an overview of the conten...

August 18, 2014

Digital technology has changed the communication landscape.

When I started studying communications in undergraduate school I lived in an academic Utopia, where as long as my communication was artfully crafted, anyone who encountered it would listen and believe...

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