

A Culture of "Yes" is a Culture of Death
One of the funny things about kids is they tend to say exactly what they think. It's no wonder that Walt Disney’s Thumper had to warn “If you can’t say somethin’ nice, don’t say nothin’ at all.” But as adults, we can carry this principle too far – particularly at work. If you can’t find anything nice to say (or think) about an issue at work, ask yourself "Why?" Is it because you think management is heading down the wrong path? If so, bring your concerns and your questions to


Digital Marketing Strategy & Project Management: PhoneTree
Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, consultants and outside vendors that execute the strategies. Lead writer and editor for corporate website content and advertisements. Project management for re-brand of corporate image across all digital channels a


Custom Website: PhoneTree
Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation. Brand: PhoneTree Roles: Project Manager. Lead Copywriter
Information Architecture: David Millsaps
Development & Design: 336 Creative
Art Direction & Image Curation: Erin Wheeler