In-bound Marketing Is a Game Changer for Marketing Communications Professionals
Digital technology has changed the communication landscape. When I started studying communications in undergraduate school I lived in an academic Utopia, where as long as my communication was artfully crafted, anyone who encountered it would listen and believe. Fast forward nearly 20 years. Print media is struggling to survive in a world where millions of disparate voices deliver near-instantaneous opinions online. We’re besieged with faux news sources that seem as credible a
e-Commerce site: Cross
Managed the continuous improvement of e-commerce website for the industrial products division of a large, industrial technology company. The client continues to populate new content for this long-term, agile project. Brand: Cross Company Role: Project Manager Design: Wendy Lam Information Architecture: David Millsaps URL: shopcross.com/ Timeframe: Fall 2012 - Summer 2014
e-Publication
In-bound marketing publication created to divert certain prospects out of the sales funnel. Contact me for a copy of the publication. Brand: Kilpatrick Design Roles: Marketing Strategist, Copywriter Design: Wendy Lam Timeframe: Summer 2014
Multi-year Public Relations Campaign
Solely responsible for the public relations campaigns for this annual regional Earth Day Fair from 2006 - 2009. In 2013 and 2014 led public relations as a Kilpatrick Design (sponsor) staff member with team support. Publicity was generated in print and web news, television, and radio. Radio news spot 1
Radio news spot 2 Brand: Piedmont Environmental Alliance
Role: Public Relations Specialist Timeframe: Multiple years
