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March 24, 2020

Renovation of WordPress lead-gen site, creation and launch of HubSpot marketing automation program for a boutique, strategic information management consulting firm.

Brand: Doculabs

Roles: Content Strategy and Curation, Marketing Automation Strategy and Implementatio...

July 26, 2017

One of the funny things about kids is they tend to say exactly what they think. It's no wonder that Walt Disney’s Thumper had to warn “If you can’t say somethin’ nice, don’t say nothin’ at all.” But as adults, we can carry this principle too far – particularly at work....

July 8, 2017

Strategies to improve the user experience with the brand and to generate leads, primarily through digital channels. Management of processes, content and media campaigns that support the user experience and lead generation strategies. Coordination of internal staff, con...

July 4, 2017

Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period. Transitioned a four-year-old, static site to a contemporary, user-friendly responsive site focused on lead-generation.

Brand: PhoneTree

Rol...

November 14, 2016

Marketing site for a child abuse prevention organization to generate awareness and promote participation in preventive services.

Brand: Exchange Family Center

Roles: Strategist, Information Architect, Project Manager, Content Curation, Copy Editing

URL: https://www.exchan...

March 11, 2016

It’s not uncommon for brand advocates within marketing teams or agencies to butt heads with user experience teams. A typical conflict scenario involves the marketing team insisting on use of visual language, copy, or product behaviors that support the company’s brand p...

October 25, 2015

One of the best pieces of advice I can offer a company that is about to hire a web design firm is don’t try to plan the site yourself. While you probably have ideas of what your dream website should be, these ideas aren’t informed by usability research, or grounded in...

August 31, 2015

High level product overview video designed to introduce prospects to the core functionalities of an automated patient communication software. Video originally posted to both Vimeo and YouTube platforms.

Brand: PhoneTree - the Original Automated Calling Brand

Roles: Produ...

April 20, 2015

Strategy, information architecture, project management and content curation to create a new website on the SquareSpace platform. Project precipitated by organizational need to implement current best practices for web, and to draw new, younger campers.

Brand: Stockton Fo...

April 13, 2015

Recently after completing an online authorization form the vendor invited me to participate in a survey about how well the process worked. The process of completing the authorization was quick and flawless. But then came the survey. The questions were on a point scale...

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