Expertise
MARKETING THE EXPERIENCE
Winning today is not just about generating demand - it's about delivering exceptional brand experiences that translate into financial returns.
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Capabilities / Certifications
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Digital marketing strategy
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Lead-gen websites
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Project management
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Spanning departmental divides
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Budget development
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Vendor management
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MBA (2003)
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CONTENT
Providing the right content to consumers as they flow through the sales funnel builds confidence in your product, and goodwill for your brand.
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Capabilities/Certifications
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Inbound marketing strategy
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Marketing automation (Hubspot, Act-On)
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Website management (Wordpress, Drupal, SquareSpace, WIX)
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Nurture campaigns
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Eblasts
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Copywriting for web and SEO
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HubSpot Inbound Marketing Certification (April 2018)
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USER EXPERIENCE
A genuine desire to understand and meet customer needs, in all interactions, is what sets wildly successful companies apart from the rest.
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Capabilities / Certifications
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Persona development
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Customer journey mapping
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User testing
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Analytics (Google, Hotjar)
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UX Certification NNG (Dec. 2015)
WHAT PEOPLE SAY
MICKEY METCALF,
MBA, JD, SPHR
Her motivation, skills, and dedication to superior performance shine through in every circumstance in which I have observed her.
GREG CAMPANA,
MARKETING DIRECTOR
From strategic thinking, to business writing, to content creation, to data analytics, to flawless execution, Amy can be relied upon to produce.