Expertise
MARKETING THE EXPERIENCE

Winning today is not just about generating demand - it's about delivering exceptional brand experiences  that translate into financial returns.

Capabilities / Certifications

  • Digital marketing strategy

  • Lead-gen websites

  • Marketing automation

  • Project management

  • Spanning departmental divides

  • Budget development

  • Vendor management

  • Multiple HubSpot Certifications (2018, 2020)

CONTENT

Providing the right content to consumers as they flow through the sales funnel builds confidence in your product, and goodwill for your brand.

Capabilities/Certifications

  • Inbound marketing strategy

  • Marketing automation (Hubspot, Act-On)

  • Website management (Wordpress, Drupal, SquareSpace, WIX)

  • Nurture campaigns

  • Eblasts

  • Copywriting for web and SEO

USER EXPERIENCE

A genuine desire to understand and meet customer needs, in all interactions, is what sets wildly successful companies apart from the rest. 

Capabilities / Certifications

  • Persona development

  • Customer journey mapping

  • User testing

  • Analytics (Google, Hotjar)

  • UX Certification - NNG (2015, 2019)

PORTFOLIO
upwork-careers-site-homepage-top-plus
Lead-Gen Site Renovation and Marketing Automation
Digital Strategy & Management
Lead-gen Site
Product Demo Video
Nonprofit Site
Dance Camp Site
e-Commerce Site
Custom Site
Nonprofit Site & Promo Video
Strategic Communications
Public Relations
Book Promotion
Public Relations
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WHAT PEOPLE SAY

MICKEY METCALF, 

MBA, JD, SPHR

Her motivation, skills, and dedication to superior performance shine through in every circumstance in which I have observed her.

GREG CAMPANA,
MARKETING DIRECTOR

From strategic thinking, to business writing, to content creation, to data analytics, to flawless execution, Amy can be relied upon to produce.